Usage Costs Explained

Clear, predictable, and always in your control

Your GriffinCRM subscription covers the platform, setup, and ongoing support.
Some services, like texting, calling, and email delivery are billed separately based on actual usage.

Most businesses spend only a small amount, and you can always see and control usage.

What "Usage-Based" Means

Usage-based costs only apply when you actively use certain services.
You’re billed for what you send or use, not flat estimates, not required minimums, and not unused capacity.

If you don’t send messages or make calls, there are no additional charges.

What Services Are Usage-Based

Some parts of GriffinCRM rely on third-party providers and mobile carriers.

These services are billed based on activity:

  • Text messages (SMS)

  • Phone calls (inbound and outbound)

  • Marketing emails

  • Phone numbers and carrier-related services

Your monthly plan price stays the same. Usage costs scale only with how much you use the system.

What This Looks Like in Real Life

Every business uses GriffinCRM differently. Below are typical examples, not guarantees.

Light Usage

✔Appointment confirmations, reminders, and occasional

follow-ups.

✔ Generally supports a few hundred SMS messages and several

hundred emails monthly.

✔ Average usage costs fall between $5–$10 per month.

Moderate Usage

✔Used for ongoing follow-ups, reminders, and periodic re-engagement campaigns.

✔Generally supports several hundred SMS messages and a few thousand emails monthly.

✔ Average usage costs fall between $15–$30 per month.

Heavy Usage

✔ Promotional campaigns or frequent outbound messaging.

✔ Usage and cost vary based on

volume and timing.

✔ Typically $30+ per month

in usage costs.

*These examples are estimates based on typical usage and may vary depending on activity.

How You Stay in Control

You always know what’s happening, and you can adjust at any time.

  • Usage is visible inside your dashboard, allowing easy monitoring of charges.

  • The wallet only auto-recharges when the balance drops below $25

  • Messaging and automations can be paused or adjusted

  • Usage charges are funded through a Stripe wallet

  • You decide how much follow-up to run, with the ability to adjust anytime.

  • No surprise bills. No hidden charges, everything is transparent and visible.

Required Setup & Compliance

These steps are standard and help protect your deliverability and reputation.

Some services require one-time setup or carrier approval:

  • A2P registration is required for business texting

  • Email and texting are warmed up to protect deliverability

  • Mobile carriers set messaging rules and approval timelines

These steps help protect your reputation and improve message delivery.

Still Have Questions?

If you’d like help estimating usage for your business or understanding how this applies to your workflow, we’re happy to walk through it with you.

Usage-based costs aren’t “extra fees” — they’re pass-through costs from carriers and service providers.

GriffinCRM’s role is to make them transparent, predictable, and easy to manage so you’re never guessing.